安德烈亚斯·卡普兰 | |
---|---|
性别 | 男 |
出生 | 巴伐利亚慕尼黑 | 1977年10月5日
国籍 | 德国 |
教育程度 | |
职业 | 管理学家 |
活跃时期 | 20世纪 |
代表作
|
安德烈亚斯·卡普兰(德语:Andreas Kaplan,1977年10月5日—)是ESCP商业学院的教授、教务长和院长,[1]专业从事社交媒体和人工智能领域的工作。[2][3][4]Google学术搜索有其30000条引文[5][6],因此,他已跻身世界前50位商业管理作者的行列。[7]此外,卡普兰还是欧洲数字竞争力中心的创始成员。[8]
主要著作
- Kaplan, Andreas. Higher Education at the Crossroads of Disruption: The University of the 21st Century, Great Debates in Higher Education. United Kingdom: Emerald Publishing. 2021 [2021-02-27].
- Kaplan Andreas, Haenlein Michael, Schoder Detlef (2006) Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value, Journal of Marketing, 70(3), 5–20
- Kaplan Andreas M., Haenlein Michael (2010) Users of the world, unite! The challenges and opportunities of social media, Business Horizons, 53(1), 59–68
- Kaplan Andreas M. (2012) If you love something, let it go mobile: Mobile marketing and mobile social media 4x4, Business Horizons, 55(2), 129–139
- Kaplan Andreas M. (2014) European Management and European Business Schools: Insights from the History of Business Schools, European Management Journal, 32(4), 529-534.
- Kaplan Andreas M., Haenlein Michael (2016) Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster, Business Horizons, Volume 59.
- Kaplan, Andreas; Haenlein, Michael (2019), "Siri, Siri in my Hand, who's the Fairest in the Land? On the Interpretations, Illustrations and Implications of Artificial Intelligence", Business Horizons, 62: 15–25, doi:10.1016/j.bushor.2018.08.004
- Kaplan, Andreas; Haenlein, Michael (2019), "Rulers of the world, unite! The challenges and opportunities of artificial intelligence", Business Horizons, doi:10.1016/j.bushor.2019.09.003
- Kaplan Andreas (October 2015) European business and management. Sage Publications Ltd., London. ISBN 9781473925144
参考资料
- ↑ Tales, Myths and Fairytales of Artificial Intelligence: Clarification and Decryption. California Management Review. [2019-12-06].
- ↑ Jamil, Mohammad. How Has Social Media Changed Us. The Nation. 2013-11-14 [2019-04-23].
- ↑ 王超岳 陶大程. AI造物:通过对抗学习创造. 2018-10-28 [2019-12-23].
- ↑ Siri, Siri, in my hand: Who's the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence. Business Horizons. 2018-11-06 [2019-12-09].
- ↑ Google Scholar Count.
- ↑ From Users of the World, Unite! to Rulers of the World, Unite!. Press release. ESCP. 2019-11-29 [2019-12-01].
- ↑ French-German Business Forum - Speaker Andreas M. Kaplan. [2019-12-30].
- ↑ Andreas Kaplan, 2019, An Ethical Approach to AI is an Absolute Imperative. [2019-12-20].