300页iPhone账单：修订间差异

'''300页iPhone账单'''，是美国[[宾夕法尼亚州]][[匹兹堡]]一位叫[[贾斯汀·伊扎里克]]（{{lang|en|Justine Ezarik}}）的女子于2007年8月收到的电话费账单。这份账单是由[[AT&T]]移动公司装在盒子裡寄来的<ref>{{cite news | url = http://www.washingtonpost.com/wp-dyn/content/article/2007/09/05/AR2007090500370.html | title = Sexy Portable Storage : The 300-Page iPhone Bill | accessdate = 2013-06-04 | date = 2007-09-05 | author = Martin, James A. | newspaper = Washington Post | archive-date = 2021-01-16 | archive-url = https://web.archive.org/web/20210116100354/https://www.washingtonpost.com/wp-dyn/content/article/2007/09/05/AR2007090500370.html | dead-url = no }}</ref>，她将其拍下影片后发布到包括[[YouTube]]在内的多家视频分享网站而[[网络爆红|爆红]]<ref name="Keizer">{{cite web |url=http://www.pcworld.com/article/136068/article.html |title=A 300-page iPhone Bill? |first=Gregg |last=Keizer |date=2007-08-16 |work=PC World |issn=0737-8939 |archiveurl=https://www.webcitation.org/67Dd9eCTQ?url=http://www.pcworld.com/article/136068/a_300page_iphone_bill.html |archivedate=2012-04-26 |accessdate=2013-06-04 |deadurl=yes }}</ref><ref name="Graham">{{cite news | url = http://usatoday30.usatoday.com/tech/wireless/phones/2007-08-14-iphone-bill_N.htm?imw=Y | title = How many trees did your iPhone bill kill? | accessdate = 2013-06-05 | author = Graham, Jefferson | date = 2007-08-15 | newspaper = USA Today | archive-date = 2021-01-16 | archive-url = https://web.archive.org/web/20210116100401/http://usatoday30.usatoday.com/tech/wireless/phones/2007-08-14-iphone-bill_N.htm?imw=Y | dead-url = no }}</ref><ref>{{cite web |url=http://www.thepittsburghchannel.com/news/14552595/detail.html |title=Pittsburgh Ranked Third 'Bloggiest' City |date=2007-11-09 |accessdate=2013-06-04 |work=WTAE-TV News |archiveurl=https://web.archive.org/web/20071112125939/http://www.thepittsburghchannel.com/news/14552595/detail.html |archivedate=2007-11-12 |deadurl=yes }}</ref>。账单金额为275美元，上面鉅细无遗地列出了计费期间所有的数据传输明细记录，包括电子邮件和短信的后台流量。很快，[[博客]]上开始流传出人意料的计费问题故事和[[苹果公司]]对[[iPhone]]的大力宣传以及发行的技术新闻<ref name="Ho">{{cite web |url=http://www.coxwashington.com/hp/content/reporters/stories/2007/08/16/BC_IBILL16_COX.html |title=A 300-page iPhone bill? Too much information, users say |accessdate=2007-10-02 |author=Ho, David |date=2007-08-16 |newspaper=Atlanta Journal-Constitution |page=C1 |archiveurl=https://web.archive.org/web/20071012173841/http://coxwashington.com/hp/content/reporters/stories/2007/08/16/BC_IBILL16_COX.html |archivedate=2007-10-12 |deadurl=yes }}</ref><ref name="TelecomWeb">{{cite web | url = http://www.technewsworld.com/story/Sprints-Singing-the-iPhone-Blues-73592.html | title = Singing the iPhone Billing Blues | accessdate = 2013-06-04 | date = 2007-08-17 | work = TelecomWeb News | publisher = Free Press | archive-date = 2021-01-16 | archive-url = https://web.archive.org/web/20210116100306/https://www.technewsworld.com/story/Sprints-Singing-the-iPhone-Blues-73592.html | dead-url = no }}</ref>，而且这段视频剪辑也引起了[[大众媒体]]对浩繁账单的关注。

10天后，视频已有超过300万人次点击<ref name="Richards">{{cite news | url = http://technology.timesonline.co.uk/tol/news/tech_and_web/personal_tech/article2313662.ece | title = Dear iPhone owner: your 300-page bill | accessdate = 2007-08-23 | author = Richards, Jonathan | date = 2007-08-23 | format = | newspaper = The Times | archive-date = 2009-04-28 | archive-url = https://web.archive.org/web/20090428021640/http://technology.timesonline.co.uk/tol/news/tech_and_web/personal_tech/article2313662.ece | dead-url = no }}</ref><ref name="Hafner">{{cite news | url = http://www.nytimes.com/2007/08/23/business/23bill.html?em&ex=1188014400&en=de1fe8dde56cab98&ei=5087%0A | title = AT&T's Overstuffed iPhone Bills Annoy Customers | accessdate = 2007-08-23 | author = Hafner, Katie | date = 2007-08-23 | newspaper = The New York Times | archive-date = 2020-11-24 | archive-url = https://web.archive.org/web/20201124092756/https://www.nytimes.com/2007/08/23/business/23bill.html?em&ex=1188014400&en=de1fe8dde56cab98&ei=5087%0A | dead-url = no }}</ref>，并获得了国际性的新闻关注。AT&T于是给iPhone用户发了一条短信说明其今后的计费账单内容将会进行调整<ref name="Quinn">{{cite news |url=http://articles.latimes.com/2007/aug/23/business/fi-iphone23 |title=AT & T to keep iPhone bills brief |accessdate=2013-06-04 |author=Quinn, Michelle |date=2007-08-23 |newspaper=The Los Angeles Times |archive-date=2009-09-26 |archive-url=https://web.archive.org/web/20090926030428/http://articles.latimes.com/2007/aug/23/business/fi-iphone23 |dead-url=no }}</ref>。[[信息技术]]杂志《计算机世界》（{{lang|en|''Computerworld''}}）将这一事件列入其“技术界十大最丢人瞬间”名单<ref name="Haskin">{{cite web |url=http://www.computerworld.com/s/article/9041858/Technology_s_10_Most_Mortifying_Moments?pageNumber=2 |title=Technology's 10 Most Mortifying Moments : iPhone Bills Kill Trees |accessdate=2013-06-04 |date=2007-10-17 |author=Haskin, David |work=Computerworld |archiveurl=https://web.archive.org/web/20071119172546/http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9041858&pageNumber=2 |archivedate=2007-11-19 |deadurl=yes }}</ref><ref name="Billing">{{cite web |url=http://connectedplanetonline.com/wireless/news/telecom-billing-practices-0815/ |title=Billing confusion a pain for wireless customers and customer service |work=Telephony Online |first=Sarah |last=Reedy |publisher=Penton Media |date=2008-08-15 |accessdate=2013-06-04 |quote=When the first version of the iPhone came out, in what ''Computerworld'' called one of "technology's 10 most mortifying moments", consumers with 300-page bills voiced their disdain in what became a viral video on the Internet. |archiveurl=https://web.archive.org/web/20080823215446/http://telephonyonline.com/wireless/news/telecom-billing-practices-0815/ |archivedate=2008-08-23 |deadurl=yes }}</ref>。

苹果公司在美国发布的iPhone带有一个软件“锁”，令其僅能使用AT&T移动公司的[[无线网络|网络]]<ref name="Krazit">{{cite web | url = http://news.cnet.com/Finally,-Apple-answers-call-for-iPhone/2100-1041_3-6148392.html | title = Finally, Apple answers call for iPhone | date = 2007-01-09 | accessdate = 2013-06-04 | author = Krazit, Tom | coauthors = Jennifer Guevin and Michelle Meyers | work = CNET News | archive-date = 2015-07-02 | archive-url = https://web.archive.org/web/20150702224031/http://news.cnet.com/Finally,-Apple-answers-call-for-iPhone/2100-1041_3-6148392.html | dead-url = no }}</ref>。用户购买后可以使用苹果[[iTunes]]软件激活iPhone的AT&T服务合同<ref name="Pogue">{{cite news |url=http://www.nytimes.com/2007/06/27/technology/circuits/27pogue.html?ex=1190001600&en=42e2ea76b04c524e&ei=5070 |title=The iPhone Matches Most of Its Hype |accessdate=2007-09-22 |date=2007-06-27 |author=Pogue, David |newspaper=The New York Times |archiveurl=https://web.archive.org/web/20071012175637/http://nytimes.com/2007/06/27/technology/circuits/27pogue.html?ex=1190001600&en=42e2ea76b04c524e&ei=5070 |archivedate=2007-10-12 |deadurl=yes }}</ref>，合同期间，用户可以自主选择账单上所需列出的内容，但如用户没有特别指定，那么AT&T默认将给出详尽账单<ref name="Perenson">{{cite web |url=http://www.networkworld.com/news/2007/082307-the-300-page-iphone-bill-to.html?nwwpkg=iphone |title=The 300-page iPhone bill to disappear |accessdate=2013-06-04 |date=2007-08-23 |author=Perenson, Melissa J. |work=PC World |archiveurl=https://web.archive.org/web/20070903205536/http://www.networkworld.com/news/2007/082307-the-300-page-iphone-bill-to.html?nwwpkg=iphone |archivedate=2007-09-03 |deadurl=yes }}</ref>，其上会列出每一次数据传输，包括[[电子邮件]]、[[短信]]、[[网页浏览器]]的后台流量<ref name="Hafner" />，这将产生包含大量项目的详细清单<ref name="Ho" />。

一个月后<ref>{{cite web |url=http://www.dnaindia.com/report.asp?NewsID=1118034&CatID=19 |title=Opinion : Phone service |accessdate=2013-06-04 |date=2007-08-27 |work=Daily News & Analysis, India |publisher=Diligent Media Corporation Ltd. |quote=The new iPhone has been staggering users, first with its gizmo-good-looks, then with its functionality and now, about a month after it was launched, with its bills. |archiveurl=https://web.archive.org/web/20070927200915/http://www.dnaindia.com/report.asp?NewsID=1118034&CatID=19 |archivedate=2007-09-27 |deadurl=yes }}</ref>，新用户们开始收到首月账单，有关超长或超贵iPhone账单的故事也开始流传。300页的账单实属罕见，但其他用户收到过50至100页的账单<ref>{{cite web |url=http://www.switched.com/2007/08/14/girl-gets-300-page-iphone-bill-delivered-in-a-box/ |title=Girl Videotapes 300-Page iPhone Bill&nbsp;— Switched: Gadgets, Tech, Digital Stuff for the Rest of Us |accessdate=2013-06-04 |date=2007-08-14 |first=Terrence |last=O'Brien |work=Switched |publisher=[[美国在线]] |archive-date=2013-11-01 |archive-url=https://web.archive.org/web/20131101224700/http://www.switched.com/2007/08/14/girl-gets-300-page-iphone-bill-delivered-in-a-box/ |dead-url=no }}</ref>。其中首位引起较大范围关注的是本·库彻拉（Ben Kuchera），他是一个名叫[[Ars Technica]]的技术类网站游戏编辑。库彻拉描述自己收到了34页的双面账单，他的一位同事更是收到了104页的账单<ref name="Ho" /><ref name="TelecomWeb" />。“我们中有好几位已经用过一段时间的[[智能手机]]，但大家从来没见过这样的账单。”<ref>{{cite news |url=http://business.timesonline.co.uk/tol/business/industry_sectors/telecoms/article2317395.ece |title=The iPhone bill that's as thick as a novel |accessdate=2007-12-28 |date=2004-08-27 |first=Chris |last=Ayres |newspaper=The Times |archive-date=2011-06-12 |archive-url=https://web.archive.org/web/20110612140604/http://business.timesonline.co.uk/tol/business/industry_sectors/telecoms/article2317395.ece |dead-url=no }}</ref>不过，一直到艾扎里克的视频发布後，才如同催化剂般引起了媒体对iPhone这方面故事的广泛关注<ref name="Lyons">{{cite web | url = http://triblive.com/x/pittsburghtrib/news/tribpm/s_522522.html#axzz2VFtM6K69 | title = The blog is on | accessdate = 2013-06-04 | author = Lyons, Kim | date = 2007-08-16 | newspaper = Pittsburgh Tribune-Review | archive-date = 2018-02-19 | archive-url = https://web.archive.org/web/20180219025745/http://triblive.com/x/pittsburghtrib/news/tribpm/s_522522.html#axzz2VFtM6K69 | dead-url = no }}</ref>。

艾扎里克在视频中的评论主要集中在不必要纸质账单所造成的浪费上。视频中她特別强调了账单夸张的尺寸而非金额，在视频开头她说道：“我买了个iPhone，所以必须换用AT&T，这真棒极了，然后我收到了第一份AT&T账单，装在这个盒子裡<ref name="Stockey" />。”剩下的视频中使用了美国iPhone电视广告的独特音乐，然后可以看到她打开盒子并切换成快速镜头翻阅裡面的账单<ref name="Levine">{{cite web | url = http://www.cio-today.com/news/AT-T-Decides-To-Kill-the-iPhone-Bill/story.xhtml?story_id=1200091KVVLC&full_skip=1 | title = AT&T Decides To Kill the iPhone Bill | accessdate = 2013-06-04 | date = 2007-08-24 | author = Levine, Barry | work = CIO Today | archive-date = 2012-07-17 | archive-url = https://web.archive.org/web/20120717060543/http://www.cio-today.com/news/AT-T-Decides-To-Kill-the-iPhone-Bill/story.xhtml?story_id=1200091KVVLC&full_skip=1 | dead-url = no }}</ref>，视频结束时屏幕上出现了如下字样：“使用电子账单，拯救一片森林”<ref name="Ho" />。

8月18日，AT&T发布了一份声明：“我们的客户可以选择是否接受详细的账单。而且我们已经连续多年鼓励用户换为线上账单，因为这样更方便、更安全也更环保”<ref name="Brady">{{cite web |url=http://www.wfaa.com/sharedcontent/dws/wfaa/latestnews/stories/wfaa070817_lj_brady.43920fb0.html |title=Woman mocks 300-page bill-in-a-box |accessdate=2007-08-22 |author=Brady, Jeff |date=2007-08-18 |work=WFAA-TV news (Dallas/Fort Worth) |archiveurl=https://web.archive.org/web/20070819061418/http://www.wfaa.com/sharedcontent/dws/wfaa/latestnews/stories/wfaa070817_lj_brady.43920fb0.html |archivedate=2007-08-19 |deadurl=yes }}</ref>。到了8月22日，AT&T通过短信告知iPhone用户纸质账单中将去除详细清单<ref name="Hafner" /><ref name="Cheng">{{cite web |url=http://arstechnica.com/apple/2007/08/att-says-no-more-300-page-iphone-bills/ |title=AT&T says "No more 300-page iPhone bills" |accessdate=2013-06-04 |author=Cheng, Jacqui |date=2007-08-22 |work=Ars Technica |archiveurl=https://web.archive.org/web/20070823122233/http://arstechnica.com/journals/apple.ars/2007/08/22/att-says-no-more-300-page-iphone-bills |archivedate=2007-08-23 |deadurl=yes }}</ref>。艾扎里克对此回应道：“看起来他们已经得到教训了。”<ref name="Hafner" />不过，AT&T的女发言人劳伦·加纳表示，公司并不是因为公众反应而变更了账单的内容。她说“这事儿我们计划好久了”<ref name="Levine" /><ref name="Swett">{{cite newspaper | url = http://www.sacbee.com/103/story/339802.html | archiveurl = https://web.archive.org/web/20080121145845/http://www.sacbee.com/103/story/339802.html | archivedate = 2008-01-21 | title = Long iPhone bills go away | accessdate = 2007-08-23 | author = Swett, Clint | date = 2007-08-23 | newspaper = The Sacramento Bee | deadurl = yes }}</ref>。

“（账单裡）简直是废话连天”，愤怒的迈克·布鲁菲（Mike Brophy）也在博客裡贴出了64页的账单，“95%都是一页又一页的数据传输记录，大部分只有1K，且收费为‘0’”。他还毫不留情地批评账AT&T浪费资源，“我的账单差不多有半磅重，先不说信息超载，光汽油就浪费了不少。”<ref>{{cite web |url=http://www.cnetnews.com.cn/2007/0823/466581.shtml |title=iPhone手机用户收300页超长账单 也太详细了！ |publisher=CNET科技资讯网 |date=2007-08-23 |accessdate=2013-06-05 |archive-date=2016-03-04 |archive-url=https://web.archive.org/web/20160304185541/http://www.cnetnews.com.cn/2007/0823/466581.shtml |dead-url=no }}</ref>[[佛罗里达州]][[坦帕 (佛罗里达州)|坦帕]]一个[[智库]]的创始人收到了一份42页的账单后告诉记者：“这也太扯了。”<ref>{{cite newspaper | url = http://www.sptimes.com/2007/08/16/Business/iPhone_bills_land_wit.shtml | title = Business: iPhone bills land with a thump | accessdate = 2013-06-04 | author = Bora, Madhusmita | date = 2007-08-16 | newspaper = St. Petersburg Times | archiveurl = https://web.archive.org/web/20070818165812/http://www.sptimes.com/2007/08/16/Business/iPhone_bills_land_wit.shtml | archivedate = 2007-08-18 | deadurl = yes }}</ref>[[俄亥俄州]][[渥太华县 (俄亥俄州)|渥太华县]]的一位教师收到了52页的账单，称这是“我这辈子所拿到最大的电话账单”<ref name="Graham" />。一家[[麦金塔电脑]]咨询公司的合伙人称自己的账单是“60页的虚无”<ref name="Barnett">{{cite web |url=http://upstart.bizjournals.com/news/wire/2007/08/14/little-phone-big-bill.html?addComment=true |title=Daily Brief: Little Phone, Big Bill |accessdate=2013-06-05 |author=Barnett, Megan |date=2007-08-14 |work=Portfolio.com |publisher=Condé Nast |quote=At the end of the bill, if anyone actually reads that far, the phone company has an announcement to make. "The New AT&T is going green". |archiveurl=https://web.archive.org/web/20070928023203/http://www.portfolio.com/views/blogs/daily-brief/2007/08/14/little-phone-big-bill?addComment=true |archivedate=2007-09-28 |deadurl=yes }}</ref>。[[弗吉尼亚州]]的一位业务顾问收到一份62页的账单后询问记者：“为什么你要送出一份这么大的账单呢？”<ref>{{cite news |url=http://www.inrich.com/cva/ric/news/business.apx.-content-articles-RTD-2007-08-16-0106.html |title=AT&T users, may find a big bill in the mail |accessdate=2007-08-19 |date=2007-08-16 |author=Kelley, Jeffrey |newspaper=Richmond Times-Dispatch |deadurl=yes |archiveurl=https://web.archive.org/web/20070823052421/http://www.inrich.com/cva/ric/news/business.apx.-content-articles-RTD-2007-08-16-0106.html |archivedate=2007-08-23 }}</ref>[[华盛顿州]][[西雅图]]附近一家软件公司的老板拍下了自己127页账单的照片，他将账单铺在地板上，上面还坐了一条[[马尔济斯]]，之后还将这张照片发布到了博客上<ref name="Richards" /><ref name="Hafner" />并且问道：“有没有哪位苹果环保小组成员见过一份AT&T账单？”<ref>{{cite news |url=http://money.cnn.com/2007/08/23/technology/iphone_bill/index.htm |title=AT&T drops iPhone bills that ran hundreds of pages |date=2007-08-23 |accessdate=2013-06-05 |work=CNNMoney.com |quote=Brophy's blog post asked "Has anyone on the Apple Environmental Team seen an AT&T bill?" Former Vice President Al Gore, an environmental activist, sits on the Apple board. |archiveurl=https://web.archive.org/web/20071014043140/http://money.cnn.com/2007/08/23/technology/iphone_bill/index.htm |archivedate=2007-10-14 |deadurl=yes }}</ref>一位专栏作家在文章中写道，自己的妻子收到了一份150页的盒装iPhone账单，他对此评论道：“好吧，为这第一个月的账单他们到底杀死了多少棵树？”<ref>{{cite web |url=http://gcn.com/articles/2007/08/24/r-fink--cant-see-the-forest-for-the-iphone-bills.aspx |title=The Packet Rat: Commentary: The other shoe&nbsp;— measured by the ton&nbsp;— drops with the iPhone bill |accessdate=2013-06-05 |author=Fink, R. |date=2007-08-27 |work=Government Computer News |archiveurl=https://web.archive.org/web/20070927194532/http://www.gcn.com/print/26_22/44949-1.html |archivedate=2007-09-27 |deadurl=yes }}</ref>