300页iPhone账单：修订间差异

[[File:300 Page iPhone bill.png|缩略图|贾斯汀·伊扎里克以“iPhone账单”为标题在[[YouTube]]上展示她装在盒子里收到的300页[[iPhone]]账单]]

'''300页iPhone账单'''，是美国[[宾夕法尼亚州]][[匹兹堡]]一位叫[[贾斯汀·伊扎里克]]（{{lang|en|Justine Ezarik}}）的女子于2007年8月收到的电话费账单。这份账单是由[[AT&T]]移动公司装在盒子里寄来的<ref>{{cite news | url = http://www.washingtonpost.com/wp-dyn/content/article/2007/09/05/AR2007090500370.html | title = Sexy Portable Storage : The 300-Page iPhone Bill | accessdate = 2013-06-04 | date = 2007-09-05 | author = Martin, James A. | newspaper = Washington Post | | | }}</ref>，她将其拍下影片后发布到包括[[YouTube]]在内的多家视频分享网站而[[网络爆红|爆红]]<ref name="Keizer">{{cite web |url=http://www.pcworld.com/article/136068/article.html |title=A 300-page iPhone Bill? |first=Gregg |last=Keizer |date=2007-08-16 |work=PC World |issn=0737-8939 |||accessdate=2013-06-04 |}}</ref><ref name="Graham">{{cite news | url = http://usatoday30.usatoday.com/tech/wireless/phones/2007-08-14-iphone-bill_N.htm?imw=Y | title = How many trees did your iPhone bill kill? | accessdate = 2013-06-05 | author = Graham, Jefferson | date = 2007-08-15 | newspaper = USA Today | | | }}</ref><ref>{{cite web |url=http://www.thepittsburghchannel.com/news/14552595/detail.html |title=Pittsburgh Ranked Third 'Bloggiest' City |date=2007-11-09 |accessdate=2013-06-04 |work=WTAE-TV News |||}}</ref>。账单金额为275美元，上面鉅细无遗地列出了计费期间所有的数据传输明细记录，包括电子邮件和短信的后台流量。很快，[[博客]]上开始流传出人意料的计费问题故事和[[苹果公司]]对[[iPhone]]的大力宣传以及发行的技术新闻<ref name="Ho">{{cite web |url=http://www.coxwashington.com/hp/content/reporters/stories/2007/08/16/BC_IBILL16_COX.html |title=A 300-page iPhone bill? Too much information, users say |accessdate=2007-10-02 |author=Ho, David |date=2007-08-16 |newspaper=Atlanta Journal-Constitution |page=C1 |||}}</ref><ref name="TelecomWeb">{{cite web | url = http://www.technewsworld.com/story/Sprints-Singing-the-iPhone-Blues-73592.html | title = Singing the iPhone Billing Blues | accessdate = 2013-06-04 | date = 2007-08-17 | work = TelecomWeb News | publisher = Free Press | | | }}</ref>，而且这段视频剪辑也引起了[[大众媒体]]对浩繁账单的关注。

10天后，视频已有超过300万人次点击<ref name="Richards">{{cite news | url = http://technology.timesonline.co.uk/tol/news/tech_and_web/personal_tech/article2313662.ece | title = Dear iPhone owner: your 300-page bill | accessdate = 2007-08-23 | author = Richards, Jonathan | date = 2007-08-23 | format = | newspaper = The Times | | | }}</ref><ref name="Hafner">{{cite news | url = http://www.nytimes.com/2007/08/23/business/23bill.html?em&ex=1188014400&en=de1fe8dde56cab98&ei=5087%0A | title = AT&T's Overstuffed iPhone Bills Annoy Customers | accessdate = 2007-08-23 | author = Hafner, Katie | date = 2007-08-23 | newspaper = The New York Times | | | }}</ref>，并获得了国际性的新闻关注。AT&T于是给iPhone用户发了一条短信说明其今后的计费账单内容将会进行调整<ref name="Quinn">{{cite news |url=http://articles.latimes.com/2007/aug/23/business/fi-iphone23 |title=AT & T to keep iPhone bills brief |accessdate=2013-06-04 |author=Quinn, Michelle |date=2007-08-23 |newspaper=The Los Angeles Times |||}}</ref>。[[信息技术]]杂志《计算机世界》（{{lang|en|''Computerworld''}}）将这一事件列入其“技术界十大最丢人瞬间”名单<ref name="Haskin">{{cite web |url=http://www.computerworld.com/s/article/9041858/Technology_s_10_Most_Mortifying_Moments?pageNumber=2 |title=Technology's 10 Most Mortifying Moments : iPhone Bills Kill Trees |accessdate=2013-06-04 |date=2007-10-17 |author=Haskin, David |work=Computerworld |||}}</ref><ref name="Billing">{{cite web |url=http://connectedplanetonline.com/wireless/news/telecom-billing-practices-0815/ |title=Billing confusion a pain for wireless customers and customer service |work=Telephony Online |first=Sarah |last=Reedy |publisher=Penton Media |date=2008-08-15 |accessdate=2013-06-04 |quote=When the first version of the iPhone came out, in what ''Computerworld'' called one of "technology's 10 most mortifying moments", consumers with 300-page bills voiced their disdain in what became a viral video on the Internet. |||}}</ref>。

[[File:Original iPhone docked.jpg|缩略图|300页账单当事iPhone]]

苹果公司在美国发布的iPhone带有一个软件“锁”，令其仅能使用AT&T移动公司的[[无线网络|网络]]<ref name="Krazit">{{cite web | url = http://news.cnet.com/Finally,-Apple-answers-call-for-iPhone/2100-1041_3-6148392.html | title = Finally, Apple answers call for iPhone | date = 2007-01-09 | accessdate = 2013-06-04 | author = Krazit, Tom | coauthors = Jennifer Guevin and Michelle Meyers | work = CNET News | | | }}</ref>。用户购买后可以使用苹果[[iTunes]]软件激活iPhone的AT&T服务合同<ref name="Pogue">{{cite news |url=http://www.nytimes.com/2007/06/27/technology/circuits/27pogue.html?ex=1190001600&en=42e2ea76b04c524e&ei=5070 |title=The iPhone Matches Most of Its Hype |accessdate=2007-09-22 |date=2007-06-27 |author=Pogue, David |newspaper=The New York Times |||}}</ref>，合同期间，用户可以自主选择账单上所需列出的内容，但如用户没有特别指定，那么AT&T默认将给出详尽账单<ref name="Perenson">{{cite web |url=http://www.networkworld.com/news/2007/082307-the-300-page-iphone-bill-to.html?nwwpkg=iphone |title=The 300-page iPhone bill to disappear |accessdate=2013-06-04 |date=2007-08-23 |author=Perenson, Melissa J. |work=PC World |||}}</ref>，其上会列出每一次数据传输，包括[[电子邮件]]、[[短信]]、[[网页浏览器]]的后台流量<ref name="Hafner" />，这将产生包含大量项目的详细清单<ref name="Ho" />。

一个月后<ref>{{cite web |url=http://www.dnaindia.com/report.asp?NewsID=1118034&CatID=19 |title=Opinion : Phone service |accessdate=2013-06-04 |date=2007-08-27 |work=Daily News & Analysis, India |publisher=Diligent Media Corporation Ltd. |quote=The new iPhone has been staggering users, first with its gizmo-good-looks, then with its functionality and now, about a month after it was launched, with its bills. |||}}</ref>，新用户们开始收到首月账单，有关超长或超贵iPhone账单的故事也开始流传。300页的账单实属罕见，但其他用户收到过50至100页的账单<ref>{{cite web |url=http://www.switched.com/2007/08/14/girl-gets-300-page-iphone-bill-delivered-in-a-box/ |title=Girl Videotapes 300-Page iPhone Bill&nbsp;— Switched: Gadgets, Tech, Digital Stuff for the Rest of Us |accessdate=2013-06-04 |date=2007-08-14 |first=Terrence |last=O'Brien |work=Switched |publisher=[[美国在线]] |||}}</ref>。其中首位引起较大范围关注的是本·库彻拉（Ben Kuchera），他是一个名叫[[Ars Technica]]的技术类网站游戏编辑。库彻拉描述自己收到了34页的双面账单，他的一位同事更是收到了104页的账单<ref name="Ho" /><ref name="TelecomWeb" />。“我们中有好几位已经用过一段时间的[[智能手机]]，但大家从来没见过这样的账单。”<ref>{{cite news |url=http://business.timesonline.co.uk/tol/business/industry_sectors/telecoms/article2317395.ece |title=The iPhone bill that's as thick as a novel |accessdate=2007-12-28 |date=2004-08-27 |first=Chris |last=Ayres |newspaper=The Times |||}}</ref>不过，一直到艾扎里克的视频发布后，才如同催化剂般引起了媒体对iPhone这方面故事的广泛关注<ref name="Lyons">{{cite web | url = http://triblive.com/x/pittsburghtrib/news/tribpm/s_522522.html#axzz2VFtM6K69 | title = The blog is on | accessdate = 2013-06-04 | author = Lyons, Kim | date = 2007-08-16 | newspaper = Pittsburgh Tribune-Review | | | }}</ref>。

贾斯汀·伊扎里克是[[匹兹堡]]区域的一位[[平面设计]]师，当时23岁<ref name="Lyons" />的她还是一位[[喜剧小品|喜剧小品演员]]和[[博客]]写手，她于2007年8月11日（星期六）收到了这份300页的账单<ref name="Ragan">{{cite web |url=http://www.monstersandcritics.com/tech/news/article_1344359.php/Thirty_thousand_text_messages_equal_a_forest_killing_300-page_phone_bill |title=Thirty thousand text messages equal a forest killing 300-page phone bill |accessdate=2013-06-04 |author=Ragan, Steve |date=2007-08-17 |work=Monsters and Critics |||}}</ref>，然后决定在一家咖啡馆里以此为题材拍一段视频<ref name="Stockey">{{cite web |url=http://www.wtae.com/Pittsburgh-Blogger-s-300-Page-iPhone-Bill-Mailed-In-Box/-/9681798/7761558/-/jnsf29/-/index.html |title=Pittsburgh Blogger's 300-Page iPhone Bill Mailed In Box |accessdate=2013-06-04 |author=Stockey, Andrew |date=2007-08-15 |work=WTAE-TV News, Pittsburgh |||}}</ref>。到了星期一，她将剪辑出来的一分钟片段发布到了多家互联网流行[[影片分享网站]]<ref name="Stockey" />。根据8月22日4家网站总结的数字，这段视频仅第一个星期就在YouTube获得了超过50万次的点击率，在{{tsl|en|Revver||Revver}}有35万人次观看，[[Break.com]]又有50万人点击，[[雅虎视频]]上更高达110万人次。到了2007年底，报道的观看人次已经突破800万。艾扎里克表示这段视频从Revver为自己带来了2000美元的收入<ref name="Whitney">{{cite web |url=http://www.tvweek.com/news/2007/12/online_fame_easy_ads_harder_to.php |title=Online Fame Easy; Ads Harder to Get |date=2007-12-08 |author=Whitney, Daisy |accessdate=2013-06-04 |work=TVWeek |||}}</ref>。

部分视频还在多家全国或地方电视台播出，艾扎里克也接受了一对一的采访，其中包括[[有线电视新闻网]]<ref name="Beck">{{cite news |url=http://transcripts.cnn.com/TRANSCRIPTS/0708/16/gb.01.html |title=Transcripts |accessdate=2007-09-18 |date=2007-08-16 |author=Glenn Beck |work=[[有线电视新闻网]] |||}}</ref>、[[福克斯新闻频道]]<ref name="Smith">{{cite news |url=http://video.foxnews.com/?081707/081707_studiob_iphone&iSurprise&Studio_B&Blogger%2520shocked%2520after%2520receiving%2520300-page%2520iPhone%2520bill&Technology&-1&iSurprise&Video%2520Launch%2520Page&News |title=Video: iSurprise : Blogger shocked after receiving 300-page iPhone bill |accessdate=2013-06-04 |date=2007-08-17 |newspaper=Fox News Channel |author=Shepard Smith |||}}</ref>、{{tsl|en|WTAE-TV||WTAE-TV}}<ref name="Stockey" />和{{tsl|en|WPXI-TV||WPXI-TV}}<ref name="WPXI">{{cite web |url=http://www.wpxi.com/news/news/local-iphone-customer-gets-300-page-phone-bill/nGcC7/ |title=Local iPhone Customer Gets 300-Page Phone Bill |accessdate=2013-06-04 |date=2007-08-15 |work=WPXI Pittsburgh |||}}</ref>。[[美国广播公司]]新闻频道也独立播放了由其一位广播电台记者主持的一次视频采访<ref name="ABC">{{cite news |url=http://abcnews.go.com/Video/playerIndex?id=3492501 |title=Getting the iPhone Bill |accessdate=2013-06-04 |newspaper=ABC News |quote=First billing cycle arrives looking more like a novel then a bill. |||}}</ref>。

艾扎里克在视频中的评论主要集中在不必要纸质账单所造成的浪费上。视频中她特别强调了账单夸张的尺寸而非金额，在视频开头她说道：“我买了个iPhone，所以必须换用AT&T，这真棒极了，然后我收到了第一份AT&T账单，装在这个盒子里<ref name="Stockey" />。”剩下的视频中使用了美国iPhone电视广告的独特音乐，然后可以看到她打开盒子并切换成快速镜头翻阅里面的账单<ref name="Levine">{{cite web | url = http://www.cio-today.com/news/AT-T-Decides-To-Kill-the-iPhone-Bill/story.xhtml?story_id=1200091KVVLC&full_skip=1 | title = AT&T Decides To Kill the iPhone Bill | accessdate = 2013-06-04 | date = 2007-08-24 | author = Levine, Barry | work = CIO Today | | | }}</ref>，视频结束时屏幕上出现了如下字样：“使用电子账单，拯救一片森林”<ref name="Ho" />。

她的其他评论也沿用同样的思路。她在一篇博客中写道，“显然，他们会把你发送和接收的每条短信的详细清单发过来，完全没这必要。”<ref name="Keizer" />，她告诉《[[今日美国]]》的记者，“这也太无聊了，没有理由会有人需要这么详细的信息。”<ref name="Graham" />艾扎里克每个月会发送和接收数万条短信，所以会产生格外长的账单。这300页的账单必须装在盒子里寄出，邮费也达到了7美元<ref name="Phillips">{{cite web |url=http://abcnews.go.com/Technology/story?id=3478095&page=1 |title=Bulky iPhone Bills Can Top 300 Pages |accessdate=2007-08-19 |author=Phillips, Ashley |date=2007-08-14 |publisher=ABC News |||}}</ref>。接受媒体采访时，艾扎里克被问起账单的金额，她回答说自己的第一份账单是275美元<ref name="Graham" />。

艾扎里克对iPhone本身并没有任何抱怨，她说：“我拍这段视频只是为了指出自己的账单被装在盒子里寄送这种搞笑的事情，至于iPhone？我喜欢它。”<ref name="Littlejohn">{{cite news |url=http://www.hispanicbusiness.com/news/newsbyid.asp?id=74758&cat=Business+News&more=%2Fnews%2Fmore-business-news.asp |title=300-page iPhone Bill |accessdate=2007-09-04 |author=Littlejohn, Georgina |date=2007-08-25 |work=Hispanic Business News |publisher=ProQuest Information and Learning Company |||}}</ref>

[[File:20081114 Justine Ezarik and iPhone.jpg|缩略图|2008年的贾斯汀·伊扎里克和她的iPhone]]

8月18日，AT&T发布了一份声明：“我们的客户可以选择是否接受详细的账单。而且我们已经连续多年鼓励用户换为线上账单，因为这样更方便、更安全也更环保”<ref name="Brady">{{cite web |url=http://www.wfaa.com/sharedcontent/dws/wfaa/latestnews/stories/wfaa070817_lj_brady.43920fb0.html |title=Woman mocks 300-page bill-in-a-box |accessdate=2007-08-22 |author=Brady, Jeff |date=2007-08-18 |work=WFAA-TV news (Dallas/Fort Worth) |||}}</ref>。到了8月22日，AT&T通过短信告知iPhone用户纸质账单中将去除详细清单<ref name="Hafner" /><ref name="Cheng">{{cite web |url=http://arstechnica.com/apple/2007/08/att-says-no-more-300-page-iphone-bills/ |title=AT&T says "No more 300-page iPhone bills" |accessdate=2013-06-04 |author=Cheng, Jacqui |date=2007-08-22 |work=Ars Technica |||}}</ref>。艾扎里克对此回应道：“看起来他们已经得到教训了。”<ref name="Hafner" />不过，AT&T的女发言人劳伦·加纳表示，公司并不是因为公众反应而变更了账单的内容。她说“这事儿我们计划好久了”<ref name="Levine" /><ref name="Swett">{{cite newspaper | url = http://www.sacbee.com/103/story/339802.html | | | title = Long iPhone bills go away | accessdate = 2007-08-23 | author = Swett, Clint | date = 2007-08-23 | newspaper = The Sacramento Bee | }}</ref>。

AT&T可能没有预料到iPhone用户高数据使用量的影响<ref name="Quinn" /><ref>{{cite web |url=http://www.idm.net.au/blog/001038no-more-300-page-bills-iphone-customers |||title=No More 300 Page Bills for iPhone Customers |accessdate=2013-06-04 |author=McNevin, Greg |date=2007-08-29 |work=Image and Data Manager, Australia |publisher=Knapp Communications |}}</ref>，于是该公司的呼叫服务中心被有关账单长度洪水般的投诉淹没<ref name="Daily Mail">{{cite web |url=http://www.dailymail.co.uk/news/article-477451/300-page-iPhone-thats-novel.html |title=300-page iPhone bill that's as thick as a novel |accessdate=2013-06-04 |date=2007-08-28 |work=Daily Mail |||}}</ref>。

“（账单里）简直是废话连天”，愤怒的迈克·布鲁菲（Mike Brophy）也在博客里贴出了64页的账单，“95%都是一页又一页的数据传输记录，大部分只有1K，且收费为‘0’”。他还毫不留情地批评账AT&T浪费资源，“我的账单差不多有半磅重，先不说信息超载，光汽油就浪费了不少。”<ref>{{cite web |url=http://www.cnetnews.com.cn/2007/0823/466581.shtml |title=iPhone手机用户收300页超长账单 也太详细了！ |publisher=CNET科技资讯网 |date=2007-08-23 |accessdate=2013-06-05 |||}}</ref>[[佛罗里达州]][[坦帕 (佛罗里达州)|坦帕]]一个[[智库]]的创始人收到了一份42页的账单后告诉记者：“这也太扯了。”<ref>{{cite newspaper | url = http://www.sptimes.com/2007/08/16/Business/iPhone_bills_land_wit.shtml | title = Business: iPhone bills land with a thump | accessdate = 2013-06-04 | author = Bora, Madhusmita | date = 2007-08-16 | newspaper = St. Petersburg Times | | | }}</ref>[[俄亥俄州]][[渥太华县 (俄亥俄州)|渥太华县]]的一位教师收到了52页的账单，称这是“我这辈子所拿到最大的电话账单”<ref name="Graham" />。一家[[麦金塔电脑]]咨询公司的合伙人称自己的账单是“60页的虚无”<ref name="Barnett">{{cite web |url=http://upstart.bizjournals.com/news/wire/2007/08/14/little-phone-big-bill.html?addComment=true |title=Daily Brief: Little Phone, Big Bill |accessdate=2013-06-05 |author=Barnett, Megan |date=2007-08-14 |work=Portfolio.com |publisher=Condé Nast |quote=At the end of the bill, if anyone actually reads that far, the phone company has an announcement to make. "The New AT&T is going green". |||}}</ref>。[[弗吉尼亚州]]的一位业务顾问收到一份62页的账单后询问记者：“为什么你要送出一份这么大的账单呢？”<ref>{{cite news |url=http://www.inrich.com/cva/ric/news/business.apx.-content-articles-RTD-2007-08-16-0106.html |title=AT&T users, may find a big bill in the mail |accessdate=2007-08-19 |date=2007-08-16 |author=Kelley, Jeffrey |newspaper=Richmond Times-Dispatch |||}}</ref>[[华盛顿州]][[西雅图]]附近一家软件公司的老板拍下了自己127页账单的照片，他将账单铺在地板上，上面还坐了一条[[马尔济斯]]，之后还将这张照片发布到了博客上<ref name="Richards" /><ref name="Hafner" />并且问道：“有没有哪位苹果环保小组成员见过一份AT&T账单？”<ref>{{cite news |url=http://money.cnn.com/2007/08/23/technology/iphone_bill/index.htm |title=AT&T drops iPhone bills that ran hundreds of pages |date=2007-08-23 |accessdate=2013-06-05 |work=CNNMoney.com |quote=Brophy's blog post asked "Has anyone on the Apple Environmental Team seen an AT&T bill?" Former Vice President Al Gore, an environmental activist, sits on the Apple board. |||}}</ref>一位专栏作家在文章中写道，自己的妻子收到了一份150页的盒装iPhone账单，他对此评论道：“好吧，为这第一个月的账单他们到底杀死了多少棵树？”<ref>{{cite web |url=http://gcn.com/articles/2007/08/24/r-fink--cant-see-the-forest-for-the-iphone-bills.aspx |title=The Packet Rat: Commentary: The other shoe&nbsp;— measured by the ton&nbsp;— drops with the iPhone bill |accessdate=2013-06-05 |author=Fink, R. |date=2007-08-27 |work=Government Computer News |||}}</ref>

[[硅谷]]的一位科技分析师呼应了艾扎里克的[[环保主义]]理念，他说：“AT&T应该有个新口号——选择AT&T，您就杀死了一棵树。”<ref name="Phillips" />《今日美国》的报道使用了这样的标题：《你的iPhone账单杀害了多少棵树？》<ref name="Graham" />。据博客写手穆罕默德·萨林姆所说，苹果的目标是在2008年末让iPhone用户达到1000万，如果每人每月的账单是100页，那么每年就需要砍掉74535棵树<ref name="Levine" /><ref name="Brenn">{{cite web |url=http://www.efluxmedia.com/news_Massive_ATT_iPhone_Bills_Considered_Useless_07820.html |title=Massive AT&T iPhone Bills Considered Useless |accessdate=2013-06-05 |author=Brenn, Max |work=eFluxMedia |||}}</ref><ref name="Brown">{{cite web |url=http://tidbits.com/article/9116 |title=iPhone Billing and International Issues |accessdate=2013-06-04 |author=Brown, Jorg |date=2007-08-17 |work=TidBITS |||}}</ref>。[[俄亥俄州]][[托莱多 (俄亥俄州)|托莱多]]的一份独立报纸The Blade的社论中称这种详细的账单“荒谬并对环境造成浪费”<ref name="Toledo">{{cite web |url=http://www.toledoblade.com/Editorials/2007/08/23/A-bill-in-a-box-is-a-waste.html |title=A bill in a box is a waste |date=2007-08-23 |accessdate=2013-06-05 |work=Toledo Blade |||}}</ref>。

发表在[[消费电子产品]]博客[[Engadget]]上的一份安全意识评议认为要解决超长账单带来的隐私问题，个人[[碎纸机]]已经存在局限性，或许要保护账单中个人信息免受泄露的一个更实用的办法是将其付之一炬<ref name="Smit">{{cite news |url=http://www.telegraph.co.uk/news/worldnews/1561232/iPhone-bill-is-as-thick-as-a-novel.html |||title=iPhone bill is as thick as a novel |accessdate=2013-06-05 |author=Smit, Martina |date=2007-08-24 |work=Daily Telegraph |}}</ref>。[[自由意志主义]]月刊《[[理智 (杂志)|理智]]》的一位编辑同样推测了这些详细信息在政府调查中的实用性<ref name="Weigel">{{cite web |url=http://reason.com/blog/2007/08/16/the-feeding-of-the-300 |title=Hit & Run > The Feeding of the 300 |accessdate=2013-06-05 |date=2007-08-16 |author=Weigel, David |work=Reason Magazine |||}}</ref>。不过最初的Ars Technica网站博客上则认为这种对隐私权的担忧纯粹是无稽之谈，表示这些账单的详细信息页面上并不包含任何敏感信息<ref name="Kuchera">{{cite web |url=http://arstechnica.com/apple/2007/08/iphone-bill-is-surprisingly-xbox-huge-lol/ |title=iPhone bill is surprisingly Xbox HUGE (lol) |accessdate=2013-06-05 |author=Kuchera, Ben |work=Ars Technica |date=2007-08-11 |||}}</ref>。