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* 什么保留战术最有效 |
* 什么保留战术最有效 |
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也就是将这些活跃的顾客和历史保留数据中有相似特质的顾客相匹配。这种方法利用了“物以类聚”的理论,它的假定是活跃的顾客和以前相似的人都有相似的保留结果<ref>''Mind of Marketing "[http://www.mindofmarketing.net/2007/05/customer-segmentation-why-exactly-does.html What is customer segmentation?] |
也就是将这些活跃的顾客和历史保留数据中有相似特质的顾客相匹配。这种方法利用了“物以类聚”的理论,它的假定是活跃的顾客和以前相似的人都有相似的保留结果<ref>''Mind of Marketing "[http://www.mindofmarketing.net/2007/05/customer-segmentation-why-exactly-does.html What is customer segmentation?] "''</ref>。 |
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从技术角度看,这个划分过程通常通过预测分析和聚类分析的组合来完成。 |
从技术角度看,这个划分过程通常通过预测分析和聚类分析的组合来完成。 |
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== 參考文獻 == |
== 參考文獻 == |
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* Day, G. (1980) "Strategic Market Analysis: Top-down and bottom-up approaches", working paper #80-105, Marketing Science Institute, Cambridge, Mass. 1980. |
* Day, G. (1980) "Strategic Market Analysis: Top-down and bottom-up approaches", working paper #80-105, Marketing Science Institute, Cambridge, Mass. 1980. |
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* McDonald, Malcolm and Dunbar, Ian (2004). Market Segmentation: How to do it, how to profit from it. Butterworth-Heinemann, 2004. |
* McDonald, Malcolm and Dunbar, Ian (2004). Market Segmentation: How to do it, how to profit from it. Butterworth-Heinemann, 2004. |