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== 參考文獻 == |
== 參考文獻 == |
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* Day, G. (1980) "Strategic Market Analysis: Top-down and bottom-up approaches", working paper #80-105, Marketing Science Institute, Cambridge, Mass. 1980. |
* Day, G. (1980) "Strategic Market Analysis: Top-down and bottom-up approaches", working paper #80-105, Marketing Science Institute, Cambridge, Mass. 1980. |
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* McDonald, Malcolm and Dunbar, Ian (2004). Market Segmentation: How to do it, how to profit from it. Butterworth-Heinemann, 2004. |
* McDonald, Malcolm and Dunbar, Ian (2004). Market Segmentation: How to do it, how to profit from it. Butterworth-Heinemann, 2004. |
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